Jason® Power Smile® Antiplaque & Whitening Toothpaste Vanilla Powermint. SLS-free. Fluoride-free. Gluten-free. Tartar control. Net Wt 170 g e 6 oz. Since 1959, Jason® brand was one of the first to offer personal care products without harsh chemicals. For over 50 years, we have delivered safe, wholesome, no-nonsense products that happen to really work. Our formula don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products. Keep your smile bright, without harsh abrasives or irritating chemicals. Power Smile® Toothpaste features an exclusive blend of gentle polishers and stain-fighting botanicals to gently whiten and brighten your smile. Grapefruit seed and Perilla seed extracts help fight damaging sugar acids while Vanilla with a kick of peppermint oil powerfully freshens your breath. For a brilliantly white smile and fresh breath, use Jason® PowerSmile® Toothpaste and Mouthwash twice a day. Regular brushing in combination with routine dental cleaning helps prevent plaque and tartar buildup. The Jason® Promise: No sodium lauryl / Laureth sulfates. No preservatives. No artificial colors. No artificial sweeteners. No saccharin. No propylene glycol. FSC recycled packaging. Questions or Comments Call Toll Free 1-877-JASON-01 Weekdays from 7am-5pm MST or Visit www.jason-personalcare.com. © 2015 The Hain Celestial Group, Inc.